Found this earlier today – an articlefrom 2010 but one that is very relevant to today''s market. If you aren't looking into the whole world of 'social return on investment' and 'cause marketing' you really need to take a look at our Restaurants GIve Back Program. It enables restaurants like yours to turn charitable giving into a profit center. Many restaurants and chains do it well. The secret? You have to manage and control it – make charitable giving work for you! Contact us today for details on the Restaurants Give Back program.
Charitable giving has been one of the biggest casualties in the economic downturn of the past several years, except, it would appear, at restaurants.
According to the Association of Fundraising Professionals’ “2009 State of Fundraising Survey,” 46 percent of charities in the United States raised less money in 2009 than in 2008. Also, a recent report by the Center on Wealth and Philanthropy at Boston College found that individual charitable giving fell 4.9 percent, from $228.5 billion in 2008 to $217.3 billion in 2009.
Yet dozens of restaurant companies recently reported that their cause-marketing strategies held steady or improved in the past year, and many executives continue to value “social return on investment” as a key component to their overall marketing ROI.
We are constantly searching for the latest marketing information that may help you think about your future marketing plans. Demographic information can influence all aspects of your marketing – both on and off-line. Contact us for help with all of your restaurant marketing needs.
Here is the latest:
Marketers who are only focusing on the traditional 25-54 age demographic are missing about 58% of the US population totaling 180 million people, overlooking growth opportunities as baby boomers age and those younger than 25 wield increasing influence on household spending, according to data from The Nielsen Company.
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In a recent report, eMarketer highlights the marketing behavior of the group known as Millennials – those aged 18-34, a key demographic for any restaurant owner. Note that 91% of these customers are Internet users and 86% use social networks. That's the reality of this market segment and as a restaurant owner you need to be where they are.
If you still believe that all you need is a website to succeed in online marketing, you may want to re-evaluate.
We recommend that all of our members use video to promote their restaurants and have several services that help our members improve mobile visibility. You can see in the chart below why these are the next areas that restaurants should be looking at when it comes to their online marketing efforts.
It's clear that this segment of the market will only grow in importance over the next 5-10 years. Position yourself now for long term success.
Are you using mobile coupons? Your customers are!
"Almost one in three (31%) US smartphone owners who use their device for shopping frequently/often access promotional coupons in-store for in-store redemption, according to a March 2011 study from the e-tailing group and Coffee Table.
Data from "The 'Shopping Mindset' of the Mobile Consumer" indicates this is the most common in-store usage of smartphones,"
Have you noticed all of the customers in your restaurant looking at their Smartphones? They aren't making phone calls. More and more, these mini-PC's are a primary means of looking for local businesses. How are you doing in the world of local and mobile marketing?
The IRMA members who regularly attend our marketing seminars know that Android and Google are one in the same. With Google controlling nearly 70% of all search and Android owning the majority of the Smartphone space – is it any wonder we urge our members to do everything necessary to get better 'visibility' on Google?
If you aren't getting the value you should from your website, your local online marketing or from mobile marketing – call us!
We are your restaurant marketing agency!
Fifty-four percent of smartphone impressions on the Millennial Media mobile network during Q1 2011 occurred on devices running the Android OS, according to the Q1 2011 Millennial Media SMART Report. This was slightly more than twice the impression share captured by Android’s closest rival, iOS (26%).
The only other smartphone OS with a sizable impression share in Q1 2011 was RIM (Blackberry), which garnered 17% of impressions. In addition, smartphones captured 62% of all mobile impressions on the Millennial network during the quarter, followed by feature phones (23%) and connected devices (15%).
Hi Everyone and Welcome to the Independent Restaurant Marketing Group Blog.
On this site you will find the latest news and information as it relates to restaurant marketing – especially Internet based marketing.
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